Thursday, May 8, 2014

Doc has a secret!

Can you guess what it is?
In April, we dished out weekly clues exclusively to our loyal Noodleheads so you're in-the-know before everyone else on the block.  

The first to solve the weekly riddle wins a $50 gift card.  The first to correctly guess Doc's secret wins a $100 gift card!





Cracking the Clues & Announcing the Winners...



Clue #1: Rachel Cymber Esch was the first to guess
that “Mila Levogyre” was an anagram for “Emory Village”.  



Clue #2: Our first clue was too easy, so we upped our game by posting a mysterious 6-second video clip as our second clue.  What do Maria Bello, Jonah Hill & Daniel Craig have in common?  They all star in movies with “Dragon” in the title -- The Mummy: Tomb of the Dragon Emperor, How to Train Your Dragon, The Girl with the Dragon Tattoo.  This was a toughie, and nobody was able to break the code.

Clue #3: Several Noodleheads aced our crossword puzzle, but Tanya Myers was the only one who guessed "Dragon Bowl".  Crossword Answer Key: Dharma Initiative, Rambutan, Ayutthaya, Gangnam style, Omakase, Nigiri, Bento Box, O-Ren Ishii, Wax-on Wax-off, Lychee.  See how the first letter of all the answers spell out "Dragon Bowl"?!?!

And the secret is...
Emory Village...Dragon...Dragon Bowl...did you solve the riddle yet???  Nobody correctly guessed the big secret, but kudos & a $50 gift card prize to Rachel & Tanya, who were able to correctly solve the riddles behind clues #1 & #3.  

So, what's the big secret?  Here goes...

This summer, Doc is unleashing the Dragon & opening a NEW restaurant concept...Doc Chey's Dragon Bowl!  Doc Chey's Emory Village will close on July 4th, and re-open in late July as Dragon Bowl.  For more info, visit www.dragonbowlatl.com

Wednesday, May 7, 2014

You Spoke. We Listened.

Doc Chey's Dragon Bowl is a response to the people's demands.

We took all the things you love about Doc Chey's (affordable prices, freshly made Asian food, good karma, neighborhood hospitality, Dragon Bowl specials), and took it to the next level based on your feedback:
  • Sustainable & Eco-Friendly: Our menu will result in less food waste and require fewer resources (gas, electricity, water).  We had made a commitment to compostable/recyclable take-out packaging and bowls made from renewable bamboo.  We believe being a responsible, sustainable restaurant is not only good for business, it is good for the community we serve and the world we share.
  • Locally Grown + Seasonal Ingredients: Our ingredients will be written in chalk for a reason: they will change with the seasons based on the freshest produce and ingredients available, choosing local whenever possible.  
  • Healthy Balanced Food + Adventurous Ingredients + Craft Beverages:  Dragon Bowl's menu will be more current, inventive and adventurous featuring super-foods & ingredients like brussel sprouts, kale, quinoa, purple rice, bonito flakes, kimchi, ramen, pork belly & nuoc cham.  We will offer a changing selection of delicious, unique, organic iced teas and craft beverages made with real cane sugar (not corn syrup!) because we feel that they are a more healthful and tasty option than soda that comes from a box.  
  • Funky Atmosphere featuring murals by local graffiti artist Rising Red Lotus 
  • Extended Hours + Efficient Dinner Service: We are extended our hours to include Sunday lunch, and will offer counter service for both lunch and dinner to ensure a faster, more efficient service so you can spend less time waiting and more time enjoying your dining experience.

Survey Says...
In a survey of guests who ordered a Dragon Bowl, a big fat 100% said they'd order one again!  When asked if Dragon Bowls should be a regular menu item, 88% answered "yes".  The remaining 12% answered "not sure".  Respondents rated Dragon Bowls exceedingly high for freshness, value and flavor.  Translation?  They like 'em, the love 'em, they want some more of 'em.

Testimonials by Regulars...
So, what do our loyal Karma Card members have to say about Dragon Bowls?
  • The Japanese Dragon Bowl was amazing!  The brussel sprouts & dark meat chicken blew my mind.  I would eat this every day!
  • Loved the Green Curry Dragon Bowl.  Mild eggplant, pesto, lime...yum!
  • I love, love, love the Chinese Dragon Bowl with brussel sprouts!!
  • The Dragon Bowl: Doc's gift to foodies.  Thank you from the bottom of my happy little belly. 
  • Will order again.  Room temperature ramen noodles were a nice surprise taste.  Plenty to eat for the price.  Good value.  Would try another Dragon Bowl again verses our tried and true regular order.
  • Yummy!  Love them Dragon Bowls.
  • The Chinese Dragon Bowl was out of this world! 

To learn more about Dragon Bowl, visit www.DragonBowlATL.com.

Questions?  Check out the FAQs on our website, or email questions@dragonbowlatl.com

Wednesday, March 26, 2014

Doc Chey's Seeking Artist

Doc Chey's is seeking an artist with a creative, funky, urban style (think graffiti, anime, manga, etc!). Must be able to work well with chalk (chalkboard sketches), and paint (large murals both inside the restaurant, and on exterior walls of building). This is a paid gig! Email appropriate artwork examples ASAP to karma@doccheys.com. 

Wednesday, December 4, 2013

"At least the place didn't get BLOWN down..."

Atlanta Tornado (photo by Shane Durrance Photography)


In 2008, we opened Stella Neighborhood Trattoria in Grant Park (it is now Doc Chey’s Grant Park – it turns out, Grant Park residents prefer Asian noodles over Italian pasta -- but I digress…). 

We worked hard to get the restaurant ready to open and scheduled our mock services for March 14, 2008.  As with our first Doc Chey’s mock service, we invited hundreds of our best friends and customers to evaluate our menu and service. 

Everything was going great - the food was coming out of the kitchen at a steady rate, our servers were doing a great job taking care of our guests and the restaurant looked great.  Unfortunately, no one told Mother Nature that we were having a party that night. 

As the night wore on, the skies over Oakland Cemetery started to look ominous.  I stepped out on the patio as the wind started to kick up – the Memorial Drive corridor was like a wind tunnel.  I did not think too much of it.  A couple minutes later, someone pointed out that the wind was really kicking up and I could see signs and other larger objects starting to fly down the street. 

Sensing something bad beginning to happen, we advised all of our staff and guests to get under the tables as an unforcasted tornado was building up to full speed.  They always say that a tornado sounds like a freight train and they aren’t kidding.

There are two things I will always remember from that night:

The first was our rookie 17 year old hostess, Miranda.  As grown adults were freaking out all around her, she calmly took charge and instructed them to get under the tables for protection.  If I ever get caught in a tornado again, I hope Miranda is somewhere close by so she can slap me when I freak out. 

The second was my wife Maura. Maura loves a party and she was in her element as she was able to enjoy an evening of good food and beverages with old friends.  As the freight train was chugging down Memorial Drive and Miranda was calmly positioning everyone under tables, I looked over the dining room and the only people still sitting in their seats were Maura and a friend.  They were so deep in conversation that they didn't even notice the tornado!

That was a devastating night as one person was killed, close to 50 were injured and Cabbagetown was devastated.  Shortly after the tornado, we organized an event called “Dine Out for Tornado Relief”. Thirteen of our restaurant friends participated in this event and helped us raise $12,000 for Cabbagetown tornado victims.  I continue to be impressed with the resiliency and spirit of the businesses and residents of Grant Park and the neighboring communities.

-Rich Chey



Thursday, October 3, 2013

"At least we didn't BURN the place down..."

It was 1997, and Brook and I were ready to open Doc Chey's.  

The last hurdle we needed to clear before we opened for business was to conduct a mock service.  A mock service is where our staff gets a chance to operate a shift with live bullets -- real guests and live orders.  It is also an opportunity for us to invite family and friends in for a sneak peek of the restaurant.

On the night of the mock service, every thing was ready to go -- all ingredients prepped, all equipment on, all staff trained and ready to serve.  Guests started to arrive and we had them wait outside the restaurant as Brook went through the last items of his pre-service live-up.  

As Brook was wrapping up his "go team" speech, we all heard a faint "poof" from the wok range.  We looked back and noticed that someone had left the burner on under the frying wok that contained about 5 gallons of cooking oil.  

It started out as a small orange flame that danced on the surface of the oil.  We all stood mesmerized by the flame.  I guess it would have made more sense if one of us actually thought about extinguishing the flame.  

Within a matter of seconds, that small dancing flame turned into an inferno that was so big and hot, it actually singed the hair on my arms.  Luckily, the fire suppression system was more reliable that we were, and our kitchen was soon covered with fire retardant foam.  

When the fire was extinguished, we looked out the front of the restaurant only to see our families and best friends with their noses pressed against the window enjoying the pyrotechnic show that had just taken place in our kitchen.  Unfortunately, there would be no mock service -- we sent them all away hungry that evening.

It took us a few days to clean up the mess from the fire suppression system, re-prep all the food we had to throw away, and reload the fire suppression system.  We conducted our mock service about a week later with great success.  

As Brook and I washed the dishes at the end of the night after all the guests had left, I looked at him and said, "At least we didn't burn the place down".  Every store opening and mock service we have performed since that time has ended with those same words.

-Rich Chey

Friday, September 6, 2013

The History of Doc Chey's

The question I get asked most frequently is "How did you start Doc Chey's?".

When I moved to Atlanta, the two foods I missed the most were bagels (that is why I opened Highland Bagel) and noodles.  During my travels through Japan and China after college, I fell in love with their noodle shops.  They were the "Waffle House" of those cultures - unpretentious places of equality where suits, construction workers, hipsters and students would sit elbow to elbow and enjoy a cheap, fast bowl of noodles.
Brook & I celebrating our first sale at Doc Chey's in 1997

Highland Bagel was my first restaurant and during the long monotonous hours in the kitchen rolling bagels, Brook Messina (a co-worker) and I would talk about different food concepts that would work in Virginia Highland.  I would frequently wax poetic about the noodle shops I remembered from my youth and travels and one day I said to Brook "We should open a noodle house."  His response was a simple and direct "Let's do it!"  That was the genesis of Doc Chey's.  Our battle cry was "bringing noodles to the people".

We started working on a Pan-Asian noodle concept that would be fresh, approachable and affordable - nothing costing more than $7.  Our original menu was based on my favorite dishes from my youth.  Many of these menu items still remain on the menu today.

We opened our first restaurant in Morningside in 1997.  Since then, we have opened noodle houses in Emory Village, Grant Park and Asheville, NC.  By my calculations, we have served almost 6 million guests over that time!  That's a lot of noodles!

-By Rich Chey

Tuesday, July 30, 2013

Chopped Chey's

Inspired by the Food Network show “Chopped”, Doc called on his loyal Noodleheads to compete in his very own Chopped Chey’s cooking contest. 

The challenge?  Create an unforgettable dish from the mystery ingredients hidden inside Doc's bag: Chinkiang vinegar, bonito flakes, candied mango, quick oats & flank steak. 
 
Ten Noodleheads accepted the challenge.  Doc Chey's Facebook fans voted to determine the Final Four.  After a taste test by Doc & his panel of experts, the decision was unanimous.  Only 1 person could take home the title & $50 gift card prize...and that winner is...Christina Nixon!
 
 
 
Comments from Doc & the Judges Panel:
 
The Champion...
 

Christina Nixon's Mango Sweet & Sour Marinated Flank Steak with Warm Shaved Brussel Sprout Salad & Japanese Rice Balls

[view recipe]

Overall, the dish was well-balanced and delicious.

Flank Steak - we liked the marinade.  Some felt the five spice was a bit overpowering.  We all felt the marinade could have used some salt to balance the acid from the Chinkiang Vinegar and the sweetness from the candied mango, mandarin oranges and brown sugar. 

Brussel Sprouts - we were unanimous that this was the best component of any of the dishes!  The thin cut allowed us to caramelize the brussel sprouts quickly at extremely high heat.  The crumble was a very nice complement to the brussel sprouts adding texture (nuts and oats), sweetness (honey) and a little heat (chili powder).


Japanese Rice Balls - We liked these because they presented a bit of fusion between Mexican rice (lime and cilantro) and Japanese rice cakes.  One of my favorite things at Doc Chey's is the Furikake rice seasoning.  Having bonito flakes and seaweed created a rice ball with deconstructed furikake.  The only thing missing was toasted sesame seeds, which would have been a great garnish.

The Runners Up... 
 

Widdi Turner's Asian Meat and Two


[view recipe]
Love the meat and two concept. Congee brings back childhood memories.
Flank Steak – We felt the acid from the Chinkiang vinegar and lime juice overpowered the marinade. It could have used some salt or more sugar to balance the flavors.
Bok Choy Cole Slaw – We loved the use of jicama and red cabbage which gave the slaw great texture. Again, the dressing could have used some salt to balance the acid from the vinegar and lime juice and the sweetness from the candied and fresh mango.
Bonito Oatmeal Congee – I loved the idea of using the rolled oats for a Chinese style congee; however, some of my fellow judges had trouble getting their heads around it. I found that the water in the recipe was insufficient and added considerably more water to make the congee the consistency of the congee I ate as a child – more soupy than oatmeal-like.

We just loved Widdi's Chopped YouTube video!


 

 
Drew Stone's Hawaiian Marinated Flank Steak with Oatmeal Quinoa Salad and stirfried bok choy
[view recipe]

What a creative dish. The quinoa salad recipe is a keeper!
Flank Steak – Most of us found the chili oil in the marinade to be overpowering. The marinade also changed the texture of the beef making it more fibrous, which was unpalatable. I liked the pineapple/teriyaki combination.
Quinoa Salad – This salad was a winner. I was skeptical as I added the toasted oatmeal to the rest of the ingredients knowing that the salad would be dry and the oatmeal tough and chewy. Boy was I wrong. The salad was delicious. The quinoa was nutty and has a beautiful texture. The candied mango worked well in the salad adding just a touch of sweetness to balance the vinegar in the dressing. The recipe said to cook the quinoa in ½ cup chicken stock. I ended up using at least 2 cups of liquid (I lost count of how much because I had to add water so many times) to cook the quinoa properly.
Stir-fried Bok Choy – Conceptually, I liked the idea of braising the veggies in Sweetwater 420 beer. In reality, it did not really work for me. The judges were split on this. Two of us liked it and two of us did not. We all thought the bonito salt was creative and added a nice accent to the veggies.
 
 
Karin Sullivan's Broiled Flank Steak with Faux Risotto

[view recipe]
Loved the creativeness of the faux risotto.
Flank Steak – The consensus was the marinade imparted little flavor in the meat and the resulting steak ended up dry and lacking flavor. Because of equipment restrictions, we grilled the meat instead of broiling it as recommended in the recipe which might have been the cause of our dry flank steak.
Faux Risotto – We all agreed that the use of oats for risotto was extremely creative. Using cream cheese to mimic the starch released from Arborio rice used in traditional risotto was smart. The texture of the risotto was good but most of us felt there were too many competing flavors – the earthiness of the mushrooms, the smokiness of the bonito flakes, the acidity of the vinegar and the sweetness of the candied mango. Too much going on for one dish.
 
 
The Conclusion...
What an impressive set of Chopped entries. Each dish was creative and had one of two components that were awesome.  Our dream plate?  Christina's brussel sprouts, Drew's quinoa salad, and Doc Chey's marinated Korean beef.

Want to participate in our next Chopped Chey's contest?  Stay tuned to our monthly e-newsletter so you don't miss out.